Offline Marketing Can Take Your Business To New Levels
Do you spend so many hours online every day that it never crosses your mind that many of your potential customers may not be as internet-focused as you are? Does your entire marketing budget go into internet marketing techniques and strategies such as advertising on blogs or ezines, PPC advertising or maybe outsourcing writing or SEO for your websites? More and more internet marketers are starting to question the wisdom of putting 100% of their efforts into online marketing and are experimenting with offline marketing methods. Marketing offline might be a lot more profitable that you think! There are some well tested strategies for marketing your business offline; let's look at a few of them.
Everyone has, at one time or another, browsed the classified ads of their newspaper. Internet marketers often place ads on well known sites such as Craigslist or another free online classifieds site. You could just as easily advertise in a local newspaper's classified section. A well placed three line classified ad can bring in more potential buyers than twelve ads in online classified sites. While you do have to pay to place a classified ad in a newspaper, this is really insignificant if it brings you more sales than an online ad. By doing this you'll be reaching a whole population of people who read papers but don't have computers; they can, of course, go online at the library or internet cafe if they want to visit your website or buy from you!
Placing regular display ads in newspapers is another potentially profitable tactic. Have you thought about taking out a small ad in one of the regular sections of your newspaper? Display ads of a few inches or so are usually quite reasonable, depending on the circulation of your paper. If you advertise in the best section for your business, you can be found by many people who seldom surf the web. One trick you can use to track the effectiveness of your ad is to offer people who see the ad in the paper a coupon code they can use to purchase from you. If an ad does well, you can place it regularly; remember to include graphics in your offline ads!
Pens cans work wonders with your ads. There are lots of printing houses that will print up hundreds of pens and other writing utensils with your slogan or URL on them. Once you get them start getting rid of them. Use it when you write a check or sign a credit card slip at the grocery store and then “forget” to put it back in your bag. Leave a few at the bank or at ATMs and customer service counters. Your public library is another good spot; don't be afraid to walk up to someone and hand it to them. Everybody likes getting free pens! Even if you have an internet based business, you can market it offline in many different ways. In fact, there might even be more ways to advertise yourself offline than there are online! You may Click to find out more just have to shift gears a little.
There are actually marketing opportunities all around you; you just need to be able to see them! Think of who could use your product or service. Put aside some of your marketing budget for some of these offline methods and test out a few of them. If you want to maximize your profits, you should look for the best marketing strategies offline as well as online.
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